Full service
with conviction
& principles
Employer branding across five disciplines
Strategy
Our work begins with a solid strategic foundation. We analyze the employer and competitive landscape, research target groups both qualitatively and quantitatively, and develop a clear Employer Value Proposition (EVP) and a coherent brand architecture. In culture workshops and facilitated leadership sessions, we bring decision-makers and teams together around the table to sharpen positioning and messaging together. We capture the outcome in concise brand manuals and tone-of-voice guides that serve as a compass for every step that follows.
Creative
Building on this, our creative work develops guiding ideas and campaign mechanics that capture attention and stay in mind. We design key visuals, claims and storylines and bring them to life in photo, video, audio or animation. Whether a career website, a trade-fair appearance or social-media content – we create employer-brand designs that build recognition and tell stories. For lasting impact, we rely on content series that anchor your brand in your target groups’ consideration set over the long term.
Media
In media, we make sure good ideas reach the right people. We develop media strategies and plan budgets efficiently, choose the right channels – from out-of-home to programmatic job ads – and rely on precise geotargeting and retargeting. Continuous KPI tracking and optimization are a given – as are transparent placement and reporting from a single source.
Digital
We build digital into employer branding from the very start. We conceive and build career portals, interactive job campaigns and microsites, optimize application journeys for maximum conversion, and integrate interfaces with existing ATS systems. With performance tracking and targeted UX optimization, we make sure your digital touchpoints don’t just look good but work measurably.
Social
Social media is the stage where employer brands have to perform every single day. We start with a social audit and a content-gap analysis, develop platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube and more, and deliver editorial plans together with the matching content production. Employee-advocacy programs and professional community management strengthen reach from within – supported by targeted paid-social campaigns that measurably increase reach and engagement.
Frequently Asked Questions
As an employer branding agency, GRAPEVINE combines the services of a recruitment marketing agency, an HR media agency and a social media recruiting agency in one integrated portfolio. We support companies throughout the entire employer branding process, from developing an employer branding strategy and defining an authentic Employer Value Proposition (EVP) to designing and delivering effective employer branding campaigns, career sites, social recruiting, HR media planning and data-driven HR analytics. Our approach: every measure connects to the next, from the employer brand through to measurable performance tracking. That way companies get strategy, creative, media and analytics from a single source.
GRAPEVINE has specialised in employer branding and recruitment marketing for many years. We do not just develop strategies and campaigns, we bring strategy, creative, HR media, social recruiting and HR analytics together under one roof. Our clients benefit from a dedicated contact person, short decision paths and an interdisciplinary team of specialists. As part of the Power People Group and the international OneAgent Network, we combine specialised consulting with a strong national and international network in talent acquisition.
The employer branding agency GRAPEVINE mainly supports mid-sized companies, international corporations and public sector employers with complex employer branding measures and recruitment marketing projects. Our clients usually have a continuous recruiting need and want to develop their employer brand strategically or strengthen their talent acquisition for the long term. Depending on the starting point, we develop a new employer positioning followed by a matching employer brand presence, and/or deliver national and international employer branding campaigns including HR media planning and media management for defined target groups.
Employer branding in large organisations is complex: diverse target groups, many stakeholders and high recruiting demand call for more than isolated measures. What is needed is an integrated approach that connects strategy, creative, media and performance measurement. As a specialised employer branding agency, GRAPEVINE brings employer branding, recruitment marketing, HR media, social media recruiting and HR analytics together under one roof. The result is a consistent employer brand presence and effective recruiting campaigns, with one central contact person and an interdisciplinary team of specialists.
Which employer branding agency is the right one depends on the requirements of each individual company. With more than 20 years of experience and two locations, GRAPEVINE is among the leading specialised employer branding agencies in Germany. Clients particularly value the combination of strategic employer brand development, creative execution of the employer brand presence, and HR media planning, media management and the delivery of national and international employer branding and recruiting campaigns. This range of services is complemented by long-standing expertise in HR analytics, from tracking and impact measurement concepts through to digital dashboards that enable transparent performance tracking and continuous optimisation.
Yes. GRAPEVINE supports companies both on end-to-end employer branding projects and in individual service areas. For example, we help develop an Employer Value Proposition (EVP) or a new employer positioning, design creative employer brand presences and career sites, or deliver individual employer branding measures and/or recruiting campaigns. Companies can also draw on our expertise as an HR media agency for HR media planning, media buying and media management, or as a social recruiting agency for social recruiting and content management. Our services are modular and can be combined flexibly to match the requirements of each project.